Interflora

Interflora is recognised globally, but our challenge is to inspire individuals to harness the allure of flowers to convey their messages. Our strategy employs a multifaceted approach that emphasises the visual charm, emotional resonance, and adaptability of flowers as an ideal gift for any occasion.

Strategy: Leveraging the beauty of flowers to encourage people to send them would involve a multi-faceted approach that highlights the aesthetic appeal, emotional impact, and versatility of flowers as the perfect gift for any occasion.

Creative: We extol the remarkable beauty of flowers to enhance the significance and sentiment behind messages sent to loved ones. By establishing an emotional link between the visual and spoken aspects, we create an unrivalled expression of personalisation.

The Smuggle: Turn the medium into the message and finally give meaning to the familiar end-line: “Say it with flowers.”