Ministro

Bristling with benefits and style, the Ministro flask deserves to be the world's favourite airline flask. We got it, time to take those in charge of passenger experiences on a journey.

Strategy: Hold a mirror up to cabin crew's high standards – people performing elegantly in pressured conditions – by creating premium marketing materials designed to create desire and trigger a switch.

Creative: A positioning that encapsulates the highest-order benefit: Performance Under Pressure, a visual language that would make a Scandi lux brand jealous and a film with the orchestrated elegance of ballet through the movement, lighting and shape.