MO Coaching
Delivered: Name, brand positioning and brand ID
From here: Two successful coaching businesses decided to become one, but how to define the sum of the parts without losing the equity they’d built up in the individual brands?
To there: A distinct new brand world brought out their combined best. Built from their shared beliefs and the unique value they deliver to clients.
The creative experience
We started with brand territories – short, sharp positioning ideas to test and explore. This process drew out overlooked insights, sharpened the combined offer, and built total confidence in the final direction.
The resulting brand centres on the unique advantage of their leadership programme: using experiential coaching to help leaders find their natural way of working – their modus operandi.
The smuggle
We take on the weight of mining what we need to know. Getting to creative ideas fast is the best way to uncover the right path while keeping the energy flowing.
“Ross and Emma's approach is all about beautifully exciting work, with a quality over quantity ethos, without any of the unwieldy processes of big agencies. Having fewer people involved meant a right-first-time outcome at every stage. They listened to things we hadn’t said yet.”
Jo Olsen, Leadership Coach