#Tomorrow Unlocked
Delivered: Brand content engine
From here: Brands struggle to keep up with YouTube content creators. Lacking the speed, flexibility, and endless bandwidth of solo influencers, it’s almost impossible for brands to output regular, high-quality content fast enough to build audience loyalty or satisfy algorithms.
To there: A virtual content creator is the face of Kaspersky's #Tomorrow Unlocked YouTube channel. A truly flexible presenter bringing stories from the edge of technology, to build bonds with a new audience.
The creative experience
To connect with young adults across emerging markets, we needed a personality that felt as forward-looking as the topics being covered – from tech-fuelled abuse to state-level cyber threats.
Meet Kai – an AI metahuman presenter who acts as narrator, guide, and brand ambassador. By building a consistent character for the channel, we turned complex tech stories and docu-series into accessible, highly engaging content.
The smuggle
Traditional video production breaks under demands of frequent content. Employing an AI character, gave us complete control and eliminated scheduling bottlenecks, location constraints, and studio overheads.
The metahuman presenter allows for rapid content repurposing, production in multiple languages, and flexible formats – giving a brand channel the agility of a full-time YouTube creator backed by high-end visual fidelity suitable for a lead tech brand.
“Thank you so much for the wild ride this last year (and for sure also for everything before). The whole Kai thing was maybe the least tested, proven or predictable that I’ve ever done – and it worked! Plus, we had fun doing it, so what more could we ask for.”
Rainer Bock, Kaspersky